E-commerce Digital Marketing and Branding Strategy

 

Company: Cisarut Sdn Bhd

Brand: Abundantlivs

Region: Malaysia, Singapore, Indonesia

Role: Founder / Digital Business Strategist

Timeframe: [2007 – 2021]

Situation

Our e-commerce brand operated in a highly competitive corporate gifting market, facing limited brand visibility, inconsistent international reach, and logistical challenges across Malaysia, Singapore, and Indonesia. To scale and compete, we needed a distinctive brand identity and a digital strategy to attract and retain high-value international clients.

Task

I was responsible for leading a digital transformation — repositioning the brand, increasing international recognition, and driving sustainable sales growth through a comprehensive e-commerce marketing and branding strategy.

Action

• Developed and executed an integrated digital marketing plan that included SEO, social media engagement, email marketing, and paid advertising across Google and Facebook.

• Led a full rebranding initiative to emphasize sustainability, cultural relevance, and personalization, differentiating the business in a crowded market.

• Redesigned the e-commerce website for improved user experience, mobile optimization, and search engine visibility.

• Launched influencer partnerships and curated content to drive brand storytelling and customer engagement.

• Implemented targeted international ad campaigns and personalized email flows to convert leads and retain customers.

• Addressed cross-border logistics challenges by optimizing fulfillment workflows and working with regional partners to ensure reliable delivery.

Result

• Achieved a 400% increase in international orders within two years.

• Secured high-profile clients, including Fortune 500 companies and diplomatic missions.

• Significantly increased website traffic, customer retention, and brand recognition across Southeast Asia.

• Strengthened the brand’s market position as a premium, culturally-aware, and sustainable gifting solution provider.